March 18, 2004

Little Fox Outdoor Shop Opening For Business In Memphis March 20th

The new store will welcome customers to the south side of the Memphis square beginning on Saturday when the doors open at 10:00 a.m.

Most hunters don’t have the luxury of practicing their archery skills indoors. Little Fox Outdoor Shop will offer just that amenity plus a host of other benefits for local outdoor enthusiasts.

The new store will open for business on Saturday, March 20 on the south side of the Memphis Square. Owners Steve and Donna Shoop of Memphis recently entered a lease with the city of Memphis to rent the former Dollar General building to house the store, which will offer hunting, fishing and camping supplies in addition to an indoor archery range.

“Our inventory is going to be based on the upcoming season,” said Steve Shoop. “Like right now we are focusing on spring turkey season as well as the local fishing opportunities for crappie and catfish. So the bulk of our current inventory is targeted in these areas.”

But Shoop pointed out that as the calendar changes, so to will the items available at the store. He hopes that the available inventory will help draw customers from the surrounding area to Memphis as well.

Right now, in addition to the turkey calls, decoys, fishing poles and tackle, the store also features camoflouge clothing in all sizes, hunting blinds, camping tents, Red Head and Lacrosse boots and much more.

“We want people to think of us as their own little Bass Pro shop right here in Memphis,” stated Donna Shoop. “We are striving to offer a wide variety of equipment and accessories at an affordable price but without sacrificing quality.”

The store will open at 10:00 a.m. on Saturday. The official store hours have not been set, but store manager David Dalton said he hopes to establish a regular schedule of business hours for patrons in the near future.

Dalton noted that the store will host a special grand opening April 12-24. The celebration will feature a grand prize drawing for a four-day guided hunt in Texas. The $2,600 value will offer the lucky winner the opportunity to take one buck, two does and one Rio turkey while also spending half a day on a quail hunt near the Midland, TX region.

Little Fox offers a wide variety of starter bows, completely ready for action. Steve Shoop said the shop will offer an expanded variety of bows including Matthews and other well-known manufacturers when the bow season draws nearer.

Bow buyers will have the opportunity to try out their merchandise prior to writing the check at the store’s new tuning range. The store also features a bow press and paper tuner to help hunters get their bows lined up.

The true test though will come on the 35-yard indoor archery range. The range will feature 10 different 3D targets.

“Everyone likes to see a wide variety of targets,” Shoop said. “We definitely are going to offer that with targets of 10 different species so they will have plenty of variety in what they are practicing their bows on.”

The range likely will feature a 30-round shoot. Shoop stated the circuit would take shooters roughly an hour to complete. The store is working on establishing shooting leagues but is hoping to get input from local archers to establish rules and other guidelines.

While the spring season is on the store shelves, the staff is busily preparing for upcoming events such as archery season, deer hunting, and even ice fishing.

Shoop said Little Fox will carry a full range of tree stands, Scent-lock and other deer hunting accessories when the season draws nearer. He even plans on having a small fishing boat for sale and ice-fishing tents heading into next winter.

Of course deer season may already be on the minds of the store’s patrons thanks to the large deer mount display on the store’s east wall. More than a dozen trophy deer are showcased on the wall that leads the viewer’s eye to the waterfall and indoor fish pond that is also the home to a full-size black bear mount.

So even if you are not in need of a new bow, a turkey call, a sleeping bag or fishing tackle, there is plenty to see at Little Fox Outdoor Shop.

Donna Shoop pointed out that the shop will also carry wildlife art, home decorations with an outdoor theme and even children’s items.

“We are trying to make this more than just a hunting shop,” she said. “There will be something for the whole family.”

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