February 21 , 2002

RPC Receives Grant To Help Lure New Business To Northeast Missouri

Several counties in northeast Missouri will get a boost in attracting new business and industry to the region, thanks in part to state funds.

The Department of Economic Development (DED) awarded $15,300 to the Northeast Regional Planning Commission & Rural Development Corporation through its Regional Cooperative Marketing Program. The state award will be used to supplement local funds and resources in economic development efforts.

Specifically, the funds will be used to promote the theme, "True Northeast Missouri" in a marketing campaign. Funds will also be used to cover travel expenses for impact trips to follow up a direct mail campaign, representatives of the region will meet with site selectors and company officials to promote the area, and marketing pieces with the "True Northeast Missouri" logo will be developed.

"The Regional Cooperative Marketing Program provides the opportunity for the state and regional organizations to work in true collaboration in attracting economic development to Missouri," said Joseph Driskill, DED director. "We congratulate the Northeast Missouri Regional Planning Commission on this award and look forward to partnering with them on their endeavors."

The NEMO RPC and Rural Development Corporation serves Scotland, Adair, Clark, Knox, Lewis, and Schuyler counties. The city of Kirksville and the NEMO RPC are also contributing funds to the project.

DED awarded more than $150,000 in Regional Cooperative Marketing Program funds to 10 organizations throughout the state. This is the third year regional marketing funds have been awarded. In the first two years of the program, organizations that received money attracted more than $130 million in new or expanded business facilities, which resulted in 1,251 new jobs for Missourians.

"Successful economic development starts at the local level," said Joseph L. Driskill, DED director. "The state is here to provide all the support and assistance possible in helping Missouri communities grow stronger and attract new business. We are confident that these partnerships will continue to lead to new economic development opportunities."

Awards were granted to the following regional organizations:

Applicant Award

Boonslick Regional Planning Commission $14,000.

Bootheel Regional Planning Commission $15,300.

Kaysinger Basin Regional Planning Commission $14,500.

Mark Twain Rural Development Corporation $15,300.

Northeast Missouri RPC/Rural Development Corporation $15,300.

NW Roundtable $15,300.

Ozarks Regional Economic Partnership $15,300.

South Central Ozarks Council of Governments $15,300.

Southeast Missouri Regional Planning & Economic Development Commission $15,300.

Southwest Missouri Development Alliance $14,500.

Awards were determined based on these specific criteria:

The economic distress of the region, the need to supplement existing marketing funds in the region, innovative and effective marketing techniques used by the region that may be implemented by others, probability of success of the proposed marketing efforts, past performance of those who were prior award recipients, cooperation of local entities within the region and whether or not the region is likely to be sustainable.

The Regional Cooperative Marketing Program is administered through the DED's Business Expansion and Attraction group. The program is designed to enhance the marketing activities of local regional organizations, to call attention to the region's advantages for the location of new business facilities, and to learn about new and effective methods of regional marketing. The state funds are used with local funds and resources to collaboratively support the regional marketing program.

Regional organizations participating must represent areas only within Missouri and not bi-state or multi-state areas. Cities or counties in Missouri that are part of bi-state or multi-state areas may participate if they do so as members of another organization that serves as a region exclusively in Missouri.

Program participants will be required to report the results of their activities quarterly and share the innovative and effective techniques they used for marketing their region as a learning tool for others.

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